Starting on Black Friday and running throughout the Holiday season, ABX will be interviewing consumers about their holiday spending plans and actualities. As featured in Arthur Zaczkiewicz' WWD piece on November 30, 2016, here are details from our November 23rd survey on 2,395 consumers. Each GenPop (18+) participant was asked how much they plan to spend on Holiday gifts, and at which store. Then, at the end of December, we’ll ask what they actually did and contrast the two surveys. So stay tuned!
If you've got a question about the survey, please contact firstname.lastname@example.org or call 214-926-9794. Or, fill out the form to the right!