Introducing New Monthly Retailer Advertising Effectiveness Scores for Fashion and Non-Fashion Competitors

March 2018

Each month, as part of Tracey Greenstein and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  

We recently added four retailers to this month's rankings: Lord & Taylor, Saks Fifth Avenue, Nordstrom and Dick's Sporting GoodsAnd, we split the lists into Fashion and Non-Fashion Retailers to give you greater insight each month!

Wonder how your firm did?  Register to download the free report at the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact

Click here to get back to Tracey's story, "Walgreens, Kroger Among Top Retailers in March ABX Index Ratings."

To Get Your Copy of the March 2018 Report