WWD Major Retailers Advertising Effectiveness Scores

January 2018

Each month, as part of Tracey Greenstein and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  

Wonder how your firm did?  Register to download the free report at the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact angie@adbenchmark.com.

Click here to get back to Tracey's story, "Macy’s, Kohl’s and Old Navy Score High in ‘Ad Effectiveness’ For January.


To Get Your Copy of the January 2018 Report