WWD Major Retailers Advertising Effectiveness Scores

February 2018

Each month, as part of Tracey Greenstein and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  

Note we added four retailers to this month's rankings: Lord & Taylor, Saks Fifth Avenue, Nordstrom and Dick's Sporting Goods.

Wonder how your firm did?  Register to download the free report at the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact angie@adbenchmark.com.

Click here to get back to Tracey's story, "Kohl's, Walmart and Kroger's Take Top Spots in Ad Effectiveness for February." 

To Get Your Copy of the February 2018 Report