Each month, as part of Tracey Greenstein and WWD's series on Best Fashion Store Ads of the Month, ABX publishes a free summary report showing how each store is doing in Television, Radio, Online, Print and FSI.
For details on the ABX Syndicated Research Methodology behind these scores, click here. Note: a GenPop demographic was utilized for all advertisers in the report that follows. For questions and more information, please contact angie@adbenchmark.com.
Click here to get back to Tracey's story,"Saks Fifth Avenue, Macy's Score Top Spots in Advertising Effectiveness."
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