Best Advertising Effectiveness for Fashion Stores

Shown for Two Demographic Groups

July 2018

Each month, as part of Tracey Greenstein and WWD's series on Best Fashion Store Ads of the Month,  ABX publishes a free summary report showing how each store is doing in Television, Radio, Online, Print and FSI.  

For details on the ABX Syndicated Research Methodology behind these scores, click here. Note: a GenPop demographic was utilized for all advertisers in the report that follows.  For questions and more information, please contact

Click here to get back to Tracey's story, "Nordstrom, J. C. Penney Top Scorers in ABX Ad Ranking for July."

Be sure to click the charts below for a larger PDF images. The first chart shows GenPop respondent ad scores; the second chart shows Households with $100k+ Income respondent ad scores.

July WWD 2018-582052-editedWWD $100k July 2018-059762-edited 







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