Best Advertising Effectiveness for Fashion Stores

Shown for Two Demographic Groups

October 2018

Each month, as part of Tracey Greenstein and WWD's series on Best Fashion Store Ads of the Month,  ABX publishes a free summary report showing how each store is doing in Television, Radio, Online, Print and FSI.  

For details on the ABX Syndicated Research Methodology behind these scores, click here. Note: the first report shows monthly averaged scores for each store by a GenPop demographic; the second is by a Households $100,000-Plus demographic  For questions and more information, please contact

Click here to get back to Tracey's story, "Old Navy, Macy's, Garner Top Spots in September ABX Index." Be sure to click the charts below for a larger PDF image.   

GenPop Scores for Fashion Stores (click on image for PDF)WWD Oct 2018 GenPop-058576-edited

Households $100,000+ Income Scores for Fashion Stores  (Click)  WWD Oct 2018 $100k HH-099628-edited






Have Questions about these Reports?  Want Details?