Major Retailers Advertising Effectiveness Scores

May 2017

Each month, as part of Arthur Zaczkiewicz's and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  A TV-only comparison chart is also provided.  

Wonder how your firm did?  Register to download the free report on the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact

Click here to get back to Arthur's May story, The ABX, "Wal-Mart Grabs Top Positions in Most Effective Ads Ratings.


To Get Your Copy of the May 2017 Report