ABX runs the largest syndicated advertising effectiveness study in the world with 100,000+ measured ads for clients and their competitive sets in all industries.
Each ad is rated by large consumer panels across all media types including TV, Radio, Digital, Print, Outdoor and Free-Standing Inserts, with results delivered in 24 hours.
Each ad is also rated on 14 KPIs grouped in the following six buckets, along with the ABX Gender Equality Index™ (if desired):
The ABX Index is the most important overall advertising effectiveness metric, and is comprised of the analytics that relate directly to business outcomes like sales. This is the score quoted by WWD each month per featured Retailer advertisement.
A typical Ad Report is pictured below. If you'd like to see a full report for any of the Top Ads as featured in WWD, fill out the form and we'll get it to you.