WWD Major Retailers Advertising Effectiveness Scores

July 2017

Each month, as part of Arthur Zaczkiewicz's and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  A TV-only comparison chart is also provided.  

Wonder how your firm did?  Register to download the free report at the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact angie@adbenchmark.com.

Click here to get back to Arthur's July story, "J.C. Penney, Lowe's Take Top Spots in ABX Advertising Ranks for July."




To Get Your Copy of the July 2017 Report