Thanks for joining us from Forbes: "The Good and the Ugly" by Will Burns

You read Will Burns, so we know you're smart. You want to make sure your advertising is "good" and not "ugly," so your ROAS will be high.  Between ABX's consumer panel ad testing and Will Burns' creative insights, this Forbes column will rock.  

And there's more. For decades, no ad testing solutions existed that were fast, smart or affordable enough to protect your ROAS. Traditional copy testing left us all in the lurch, with more 'ugly' ads than 'good' ones. Talk about risk!  

Reducing the risk of "ugly" ads is easier than ever.  Now, new advertising research methods and technology enables:

• Real-time decision-support insights on your ads

• Across all media channels

• Across competitors

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All from the world's largest syndicated research service.  We'd like to help at no risk to you.

Chances are, we already measure your ads. We'll show you how you and your competitors are doing, and calculate your ad investment risk, for a brief discovery chat.