WWD Major Retailers Advertising Effectiveness Scores

March 2017

Each month, as part of Arthur Zaczkiewicz's and WWD's series on Top Retailer Ads of the Month,  ABX publishes a free summary report showing Average copy test scores for major US retailers across Television, Radio, Online, Print, FSI and OOH.  A TV-only comparison chart is also provided.  

Wonder how your firm did?  Register to download the free report to the right.

For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for all advertisers in this report.  For questions and more information, please contact angie@adbenchmark.com.

 


To Get Your Copy of the March 2016 Report