Major Retailers Advertising Effectiveness Scores for January 2016

The waterfall chart below shows the Average copy testing scores for major US retailers in January 2017 across each media type.  A TV-only effective advertising chart can be found at the bottom of this form. For details on the ABX Syndicated Research Methodologyclick here. Note: a GenPop demographic was utilized for  both charts. For questions and more information, fill out the form below.  

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WWD and ABX Retailer Advertising Effectiveness Report for January 2017

 WWD and ABX Retailer Advertising Effectiveness Report for TV for January 2017

Learn More About the ABX Creative Benchmarking Program for Retail