Major Retailers Advertising Effectiveness Scores for February 2016
The waterfall chart below shows the Average copy testing scores for major US retailers in February 2017 across each media type. A TV-only effective advertising chart can be found at the bottom of this form. For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for both charts. For questions and more information, fill out the form to the right.
Click on the graphs below for large versions.
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