Major Retailers Advertising Effectiveness Scores for February 2016

The waterfall chart below shows the Average copy testing scores for major US retailers in February 2017 across each media type.  A TV-only effective advertising chart can be found at the bottom of this form. For details on the ABX Syndicated Research Methodologyclick here. Note: a GenPop demographic was utilized for  both charts. For questions and more information, fill out the form to the right.  

Click on the graphs below for large versions.

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