Major Retailers Advertising Effectiveness Scores for February 2016
The waterfall chart below shows the Average copy testing scores for major US retailers in February 2017 across each media type. A TV-only effective advertising chart can be found at the bottom of this form. For details on the ABX Syndicated Research Methodology, click here. Note: a GenPop demographic was utilized for both charts. For questions and more information, fill out the form to the right.
Click on the graphs below for large versions.
Learn More About the ABX Creative Benchmarking Program for Retailers