The ABX Index is the most important overall advertising effectiveness metric across all media. It is comprised of some of the KPIs above in a proprietary score that has been successfully correlated with sales and improve market mix models by double digits. The ABX Gender Equality Index™ is included as desired. All norms for the ABX Index against media types and across industries are updated monthly. Customization is provided as needed.
Every ad for clients and their competitors is rated by hundreds of respondents (depending on specific target audiences needed) from national consumer panels. Results are provided on live dashboard within 24 hours.
All media types are tested with the exact same methodology globally across all categories, media, demographics, ethnicities, gender equality and more, with variables for each ad being almost limitless. Only syndicated In-Market ad norms are used for the 300,000 ads ABX has tested to date, with pre-tests and trackers measured against those same norms. See sample syndicated Ad Report below, and click image to see the spot.