Forbes' Will Burns wrote a great piece on McDonald's rejection of Burger King's "peace day" offering. The article also featured the data below to illustrate the challenges McDonald's is facing across all paid media (except radio) against Burger King. All ads are scored by a consumer panel by 14 key performance indicators. ABX continually monitors creative from all industries and now has 100,000 benchmarked ads.
More details on methodology are available here. If you have questions, or would like to chat about your organization's advertising effectiveness, please sign-up to the right. Other Super Bowl stores can be found on our Resource page for Advertising Effectiveness Measurement.