The ABX Index is the most important overall advertising effectiveness metric across all media. It is comprised of some of the KPIs above in a proprietary score that has been successfully correlated with sales and improve market mix models by double digits. The ABX Gender Equality Index™ is included as desired.
All norms for the ABX Index against media types and across industries are updated monthly. Customization is provided as needed.
Every ad for clients and their competitors is rated by hundreds of respondants (depending on specific target audiences needed) from national consumer panels. Results are provided on live dashboard within 24 hours.
All media types are tested including digital, TV, print, radio, out-of-home, free-standing inserts, in-store signage and more.
To see the sample ABX Report below more clearly, click on the image.