Here's a bit more about "Four KPI's to Decrease Advertising Investment Risk & Build ROI" 

Whether you are directly involved in advertising through marketing, creative or research insights, you'll find some great new ideas based on hard audience feedback.  

Our new free eBook explores findings from benchmarking advertising effectiveness on tens of thousands of ads in all media types and categories than anyone in the industry. Written by ABX President Gary Getto, you'll see findings not altogether expected.

Here's Are Some Highlights

  • Insights on successful creative in various media types (not just TV)
  • Which four KPI's are critical to minimizing risk 
  • Examples of ads that score high in these key measures

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